Who would have thought that visual components could be so important when presenting or distributing a message to a given audience? Considering the different reactions to visuals from individuals of different cultural backgrounds, does that mean that particular messages have to use different, or altered, visual aspects to convey the same message to different audiences? For instance, in some cultures the colour 'white' represents purity or virginity and in others it represents death or mourning.
The purpose of visuals is to help with informing the audience, engaging the audience, and attracting the audience towards an intended message. It is possible to compare this to putting a cherry on top of a cake, to make it look more delicious.
With regard to a public speaker, they are clearly visible to their audience and their body language and posture adds to the dimensions of the messages they are trying to put across to the audience. Any visual techniques, like power-points, can be very useful in emphasizing an intended message.
In this day and age, everything has to be 'prettied up' to get a precise reaction from an audience. However, it is an absolute imperative to know your audience before-hand, so as to not be disappointed or receive a reaction that was not desired.
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